Review · TRAVERSE CITY BUS TOURS
NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour
The best part of this Old Mission Peninsula tour is the ride itself: you are not packed into a large party bus. You travel in a clean, air-conditioned GMC Yukon or Chevrolet Suburban, with a local guide handling the roads, timing, and winery connections. Mike, Tony, Kyle, and Tracy have all led tours, and the experience is built around conversation rather than a fixed script.
I like the flexible stop selection, since the route can change with the weather, season, and winery availability. I also like the balance between wine and spirits: you can taste at wineries, then switch gears at Old Mission Distilling for cocktails or a mixed-drink flight. The main consideration is that the exact wineries are not guaranteed, and flights, food, glasses, and bottles cost extra.
Key points to know before booking

- Luxury SUV transportation: Travel from downtown Traverse City in a Yukon or Suburban instead of an old-style party bus.
- A changing four-stop route: Sunset outings usually include three wineries plus Old Mission Distilling, but the final lineup depends on availability and conditions.
- Strong bay views: Hawthorne Vineyards sits high above the peninsula with views toward both East and West Grand Traverse Bays.
- A real small-group feel: Groups of six or more are usually given their own vehicle, while the overall tour has a maximum of 20 people.
- More than wine: Bonobo Winery offers wine, food, and even a whiskey pour, while Old Mission Distilling serves cocktails and mixed-drink flights.
- Downtown pickup: Meet at the Hardy Street Parking Structure, then return to the same downtown area after roughly four to five hours.
A relaxed route through Old Mission Peninsula

This is a sunset wine tour with enough time at each stop to enjoy the setting. The usual outing lasts four to five hours, though the pace of your group can shorten or lengthen the day slightly.
The tour begins at the Hardy Street Parking Structure on the east side, near the State Street entrance and MiddleCoast Brewery. It is across from the Park Place Hotel. Look for the luxury SUV rather than a marked bus.
That downtown meeting point matters. Afternoon traffic around Traverse City can become heavy, so you should arrive in the city early if you are staying outside downtown. The company may sometimes arrange an earlier pickup at a local hotel for a daytime tour, but the sunset route generally works best if you use a hotel shuttle or rideshare to reach downtown.
Once you are on the road, your guide handles the driving. That is the practical value here. You can sample wine without worrying about a designated driver, and you do not have to arrange a second ride from a distant parking lot after the tastings.
The group size varies. Couples and solo bookers may share the SUV with other people, while groups of six or more are usually given their own vehicle and can suggest stops. The maximum group size is 20, though the luxury SUV format makes the outing feel much smaller than that maximum suggests.
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Hawthorne Vineyards and the two-bay view

Hawthorne Vineyards is one of the strongest scenic stops on the route. The tasting room sits on a high bluff in a secluded setting, with woods and water rather than nearby traffic as the main view.
The unusual feature is the sightline toward both East and West Grand Traverse Bays. That gives you a broad sense of the peninsula’s narrow shape, especially as the light changes late in the day. An outdoor patio, fireplace, and bay views make this a good place to slow down rather than simply rush in for a tasting.
You can buy a flight, a glass, bottles, or wine club membership. The selection includes reds such as a Merlot and Cabernet Franc blend, along with whites such as Auxerrois and dry Riesling. If you want something to eat, popcorn flights and charcuterie may be available for purchase.
I would treat Hawthorne as a scenic tasting stop first. It is not just a quick counter where you sample and leave. You have about 55 minutes here, giving you time to look around, sit outside if conditions allow, and decide if you want to take a bottle home.
The limitation is simple: outdoor seating and the best views depend on the weather. The route itself can also change, so Hawthorne is not guaranteed on every sunset departure.
Bonobo Winery brings wine, food, and a bit of showmanship
Bonobo Winery adds a more social feel to the day. Founded by Traverse City brothers Todd and Carter Oosterhouse, it pairs polished surroundings with a broad menu of drinks and small bites.
Red wine drinkers can look for options such as BDX and Pinot Noir. White wine choices may include Blanc de Blancs, Chardonnay, and Fume Blanc. Bonobo also offers a few changes of pace: you may find a whiskey pour, a frozen lavender lemonade made with vodka, or other drinks beyond the standard wine flight.
Food is available for purchase when supplies allow. Possibilities include pretzel bites, charcuterie, and fried goat cheese. That is useful on a four to five hour outing, since the tour price does not include meals or tasting flights.
The stop lasts about 55 minutes, so you can order a tasting, sit down, and enjoy the surroundings without feeling pushed through the room. Guides often help you choose what fits your taste, which is especially useful if you are new to wine or usually stick with one familiar style.
Bonobo may be less secluded than Hawthorne, but it makes up for that with variety. If your group includes people who do not want only wine, this is one of the more adaptable stops.
Old Mission Distilling changes the rhythm

Old Mission Distilling is the tour’s break from the winery pattern. The staff works with local fruit, grains, and other ingredients from the peninsula, and the drinks reflect that agricultural setting.
You can purchase mixed drinks, wine, food, or a mixed-drink flight. This gives you a chance to compare spirits and cocktails after several wine tastings. The stop is also useful for a mixed group, since not everyone has to order another glass or flight of wine.
The distillery is described as one of the newer, more modern spots on Old Mission Peninsula. Your guide can help you understand the menu and choose something that suits your pace. I would not assume the mixed-drink flight is included in the $99 price. It is an extra purchase, like wine flights, glasses, food, and bottles.
At roughly 55 minutes, this is more than a brief photo stop. You have time to settle in and try something different. It also helps keep the afternoon from feeling like four versions of the same tasting room.
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Bowers Harbor Vineyards offers a seasonal alternative

Bowers Harbor Vineyards is a seasonal alternate stop rather than a guaranteed part of the sunset route. It dates to 1991 and began as a horse farm. Today, the former stable serves as the tasting room, with about 20 acres of grapevines on the property.
The setting is casual and outdoorsy. You can take a flight to the patio, fire pit, pavilion, or tables near the vines. Dogs are sometimes present, which explains the winery’s local nickname as the dog winery.
The wine list includes Riesling, Chardonnay, Gewurztraminer, Pinot Grigio, Merlot, Pinot Noir, Cabernet Franc, and Cabernet Sauvignon. The more unusual choices are Pinot Secco, a sparkling Pinot Grigio, and a Pinot Secco Rose.
As with the other stops, you pay separately for flights, glasses, bottles, and club membership. Bowers Harbor is a good match if you like a relaxed property with outdoor seating. It may be less appealing if you want a guaranteed stop or a highly polished indoor tasting experience.
Why the flexible route matters

The operator does not lock every group into the same four names. Semi-private day tours usually visit four wineries. Sunset tours generally visit three wineries plus Old Mission Distilling. Private groups can often suggest their preferred stops.
That flexibility is useful because winery hours, weather, seasonal schedules, and capacity can change. It also means you should book this tour for the overall format, not for one specific winery. If Hawthorne or Bonobo is the main reason you are booking, ask about current stop plans before committing.
The route can also help repeat visitors. If you have already visited several Old Mission Peninsula wineries, a changing lineup gives you a better chance of seeing somewhere new. For a first visit, it lets the guide choose a workable mix based on the day’s conditions.
The tradeoff is certainty. A fixed itinerary would make planning easier, but it could force the group into a poor stop when a tasting room is crowded or weather makes outdoor seating unpleasant. Here, you accept some uncertainty in exchange for a route that can adjust.
What the $99 price really covers

At $99 per person, the major purchase is transportation and a guide for four to five hours. The price includes the air-conditioned vehicle, downtown pickup and return, and the services of a local wine tour guide.
It does not include wine flights, individual pours, bottles, food, or mixed drinks. Those extras can add up, especially if you want a flight at every stop or plan to bring home several bottles.
I see the price as fair if you value safe driving, a small vehicle, and a guide who can manage the timing. You are also paying to avoid the hassle of driving the peninsula after tastings or finding parking at several separate wineries.
The value improves for larger groups. Groups over six receive a complimentary bottle of wine, with the style depending on availability. Groups of six or more are also usually placed in their own vehicle, which makes the outing more private and lets the group suggest stops.
If you are a light drinker who plans to buy little at the wineries, the price may feel high compared with driving yourself. If you want to taste several places without driving, the cost is easier to justify.
Guides, comfort, and the small-group feel

The company is owned and operated by former law enforcement, and the tour has a clear focus on safe driving. Guides include Mike, Tony, Kyle, and Tracy. The company describes its guides as local Traverse City people, with University of Michigan and Michigan State University connections among the owner and some guides.
The strongest part of the guide service is the personal attention. Mike is known for checking in with people during each stop, explaining the wineries, and keeping the mood easy. Tony has been praised for combining wine instruction with humor. Kyle has been described as attentive and unhurried, while Tracy has a warm, friendly manner.
Those details matter if you are unsure about wine. You do not need to arrive with tasting vocabulary or a firm preference for Riesling versus Pinot Noir. Your guide can suggest options and explain what you are sampling without making the experience feel like a formal class.
The clean SUV is another practical plus. One person who gets carsick was able to sit in front, and the smooth driving made a noticeable difference. That is not a guaranteed seating arrangement, but you can raise the issue with the operator before the tour.
The company also offers group discounts, mobile tickets, and tours in English. Confirmation is provided at booking, and most people can take part. The activity is near public transportation, though the pickup details still favor arriving at the downtown parking structure directly.
Who should book this tour
I would recommend it to couples, solo visitors, and small groups who want a social wine outing without a large party bus. It is also a good fit for a girls’ weekend, a birthday, or a group that wants to leave all the driving to someone else.
You do not need to be a wine expert. The route includes cocktails, spirits, food options, scenery, and conversation, so non-wine drinkers can still find something worthwhile.
It is less suitable if you need a guaranteed winery list, want a private vehicle with only your own group, or prefer to control every stop and tasting. Groups of six or more usually have a private vehicle, but smaller groups may share with other people.
Plan around the timing. Sunset tours are typically four to five hours, and afternoon traffic can complicate hotel pickup and drop-off. If you are staying outside downtown, get into Traverse City early. After the tour, the company can often return you to a local hotel, but arrangements depend on the location and route.
Also remember the wine-box problem. If you buy several bottles, you may not want to carry them around downtown afterward. The operator suggests enjoying downtown after the tour and collecting wine the next day, which is a sensible plan.
Should you book it?
Book this tour if you want comfortable transportation, scenic stops, and a guide-led outing rather than a rigid tasting schedule. The best reasons are the luxury SUV, the 55-minute stops, the two-bay view at Hawthorne, and the mix of wineries with Old Mission Distilling.
Before booking, accept two facts: the route can change, and tasting purchases are extra. If those conditions work for you, the $99 fare buys a relaxed way to experience Old Mission Peninsula without driving after drinking. For a private group of six or more, it becomes an even stronger value because you usually get your own vehicle and may receive a complimentary bottle.
FAQ
How much does the Old Mission Sunset Wine and Distillery Tour cost?
The tour costs $99 per person. Wine flights, glasses, bottles, food, and cocktails are not included.
How long does the tour last?
The tour usually lasts four to five hours. The exact length depends on the pace of the group.
Where does pickup take place?
Pickup is at the Hardy Street Parking Structure in downtown Traverse City, on the east side near the State Street entrance and MiddleCoast Brewery. The structure is across from the Park Place Hotel.
Does the tour use a party bus?
No. The company uses air-conditioned luxury SUVs, including GMC Yukons and Chevrolet Suburbans. A Cadillac Escalade is planned for the fleet.
How many stops are included?
Sunset tours usually visit three wineries and Old Mission Distilling. The exact stops can change based on availability, weather, and the time of year.
Is Hawthorne Vineyards always included?
No. Winery selection is not fixed. Hawthorne Vineyards is one possible stop, along with Bonobo Winery, Bowers Harbor Vineyards, Chateau Chantal, Chateau Grand Traverse, Brys Estates, Mari Vineyards, 2 Lads, and Old Mission Distillery.
Can groups request specific wineries?
Private groups can usually customize a four-stop route. Groups of six or more are generally given their own vehicle and can suggest stops.
Are tastings included in the price?
No. Wine samples or splashes may be available, but flights, glasses, bottles, food, and mixed drinks cost extra.
What is the cancellation policy?
You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made within 24 hours are not accepted for a refund.
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