Review · LONDON BUS TOURS
London: Jack The Ripper and Sherlock Holmes Bus Tour
Jack the Ripper’s London feels most unsettling after dark, when Smithfield Market is quiet and the East End streets have lost their daytime rush. This three-hour tour links grim Victorian crime stories with older tales of executions, body snatchers, ghosts, and haunted London.
I like the mix of coach sightseeing and walking. You get a passing view of Westminster, Big Ben, and other central landmarks before leaving the bus for a roughly 90-minute walk. I also like the guides’ lively style. Magnus, Allan, Alan Doyle, Andrew, Sinead, and Derek are among the guides praised for making difficult material clear, funny, and memorable.
The main drawback is the title’s Sherlock Holmes promise. Holmes is covered lightly, with the tour ending at the Sherlock Holmes Pub and its memorabilia collection. Also, the walking section can feel cold, windy, or wet, and the subject matter includes graphic murder details.
Key points to know before booking
- The evening begins on a sightseeing coach: See central London landmarks before the darker stories begin.
- Smithfield Market is a major stop: Walk through the historic market area, hear about executions and body snatchers, and look for the William Wallace plaque.
- The Jack the Ripper section takes place on foot: Expect about 90 minutes of walking at a comfortable pace, with stops at locations linked to the five murders.
- The guide makes or breaks the experience: Guides including Magnus, Allan, Alan Doyle, Andrew, Sinead, and Derek have been praised for humor, energy, and strong storytelling.
- Sherlock Holmes is the finale, not the main subject: The tour ends at the Sherlock Holmes Pub near Trafalgar Square, where memorabilia is displayed.
- Bring sensible shoes and plan for the weather: The bus has no bathroom, and this is not suitable for children under 12 or wheelchair users.
From Victoria Coach Station to haunted London

You meet at Gate 0 inside Victoria Coach Station, at 164 Buckingham Palace Road. This detail matters because the station is large, and finding the correct gate can take a few minutes. Arrive early enough to locate the departure point rather than assuming a large Jack the Ripper sign will be easy to spot among the other buses.
The first part takes place aboard a luxury air-conditioned coach. This is more than simple transportation. Before the walking begins, you pass through central London and hear stories connected with Westminster, public executions, and royal tragedy. Big Ben and Westminster are among the sights visible during the ride, giving you a useful introduction to London’s better-known landmarks before the tour turns toward less polished subjects.
The coach is a welcome feature for two reasons. It saves your legs during the first part of the evening, and it lets you cover more ground than a walking-only tour. You also get a broad view of how the grand ceremonial center of London connects with the older districts where the darker stories unfolded.
The bus does not have a bathroom, so use facilities before departure. Some visitors also found it hard to hear parts of the commentary because of traffic, wind, or the size of the group. If clear narration matters to you, sit where you can hear the guide well and stay close during outdoor stops.
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Executions at Banqueting House and the Old Bailey

The early stories are not limited to Jack the Ripper. You hear about Westminster Abbey and the important men and women buried there, then pass Banqueting House, associated with the execution of Charles I.
The guide explains how public executions once worked and how executioners sometimes raised a severed head toward the crowd to show that the face could still twitch after the blow. It is grim material, but it helps explain the public appetite for punishment and spectacle in earlier London.
You then pass the Old Bailey, where public hangings once took place. These accounts can feel theatrical, yet they provide useful context for the later crime stories. Victorian London did not invent public fascination with murder. It inherited a city where death, punishment, and spectacle were already part of public life.
This section is best for people who enjoy social history as much as crime stories. If you only want Jack the Ripper, the added material may feel like a slow start. I found it gives the evening a broader shape, moving from official executions to unsolved street murders.
The Elephant Man and Mrs. Lovett’s dark tale

The route continues past the Royal London Hospital, linked with Joseph Merrick, widely known as the Elephant Man. The stop adds a human story to an evening that might otherwise focus too heavily on killers and ghosts.
You also hear the tale of Mrs. Lovett’s pies, sold from a shop beside a murderous barber. The story is part of London’s macabre folklore and fits the tour’s blend of documented events, legend, and popular culture. The guide’s job here is to make clear that not every story carries the same level of historical certainty.
That balance depends on presentation. The best guides, including Magnus and Allan, have been praised for explaining facts without losing the dark humor that keeps the evening moving. Their approach is lively rather than solemn, but the subject matter can still be harsh.
This is not a good choice for young children. The minimum age is 12, and one 15-year-old enjoyed the tour, but the descriptions can be graphic. You should be comfortable hearing about violent deaths before booking it for a family outing.
Walking through Smithfield Market after dark
Smithfield Market is where the experience shifts from coach sightseeing to a proper walking tour. You leave the bus and walk through an area that feels very different when it is quiet.
The market has a long connection with meat, commerce, punishment, and public life. Here, the guide points out the William Wallace plaque and explains the story of Braveheart’s torture. You also hear about body snatchers who dug up graves in the name of science.
The walking route is one of the tour’s strongest parts because the setting does some of the work. An empty market area, old buildings, narrow streets, and nighttime shadows make the stories easier to picture. You are not simply looking at a display or listening in a theater. You are standing in the places that give the tales their atmosphere.
Expect about 90 minutes on foot, though the exact pace and timing can vary. The pace has been described as comfortable, but the tour still requires steady walking and standing. Wear shoes with good support. If rain is forecast, bring waterproof clothing rather than relying on the bus to keep you dry all evening.
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Cock Lane ghost stories and Victorian London
One of the more unusual stories concerns Fanny Lynes and the Cock Lane ghost. The tale involves sex, loan sharks, arsenic poisoning, and séances, so it has the ingredients of a Victorian scandal as well as a ghost story.
You may hear scratching associated with the alleged ghost while the guide explains how the story developed. This is a good example of the tour’s range. It is not only a catalogue of murder sites. It also looks at how rumor, spiritualism, crime, and entertainment mixed together in London.
The body-snatching stories work in a similar way. They show how medical science created demand for corpses and how that demand encouraged grave robbing. Even if you have little interest in supernatural tales, the social details give the walk substance.
The guide often adds small pieces of general London history along the route. One guide also pointed out damage from Second World War bombing, an unexpected detail that connects the Victorian city with the London you see today. These extra observations help the tour feel like a wider walk through London rather than a single-subject lecture.
Following the five murder sites in the East End
The central part of the evening takes you into the East End, described as a center of crime and vice in the nineteenth century. This is where the Jack the Ripper story takes over.
The guide traces the path associated with the five canonical victims and stops at locations connected with the murders. You hear the known evidence, the circumstances of each case, and the unanswered questions around the killer’s identity. The route does not solve the mystery, of course. Its value is in showing how the geography shaped the crimes and how close the locations were to ordinary homes, workplaces, and streets.
The guide uses the setting to build a picture of the fog, poor lighting, and crowded conditions often associated with the period. You should not expect original crime scenes to look exactly as they did in 1888. London has changed, and modern traffic and buildings are part of the experience. Still, following the route on foot makes the scale of the area easier to understand.
The strongest guides make the story interactive without turning the murders into a game. Magnus has been singled out for combining humor, detail, and a clear interest in the mystery. Allan and Alan Doyle have also been praised for energy and audience engagement. Sinead and Andrew are among the other guides who have received strong marks for clear storytelling.
Some people will want more gore. Others will find the descriptions graphic enough. The tour seems to favor a measured account over nonstop shock, though the exact tone depends on the guide. You get the evidence and the unanswered questions, with room to think about motive and identity rather than a forced conclusion.
Ending at the Sherlock Holmes Pub
The tour finishes at the Sherlock Holmes Pub near Trafalgar Square. The pub has a collection of Holmes memorabilia, making it a natural ending for an evening that began with central London landmarks and moved through Victorian crime.
The Sherlock Holmes portion is modest. You should think of it as a final stop and setting, not an equal half of the tour. Most of the evening is about Jack the Ripper and London’s darker past. If you are booking mainly for Sherlock Holmes, you may feel shortchanged.
The pub also serves food, including a traditional fish and chip supper, which you can order at the bar if the venue is open. Do not assume a full meal is included. Food and drinks cost extra, and the pub has sometimes been closed to the public for private events. That is worth checking before you count on dinner or a drink at the end.
The tour information says the experience finishes at the Sherlock Holmes Pub rather than returning you to Victoria. Make plans from the Trafalgar Square area, not from the original meeting point. The central location makes it easy to continue your evening, but the exact onward journey is yours to arrange.
What the $80.82 price delivers
At $80.82 per person, this is not the cheapest way to hear a Jack the Ripper story. The price includes the air-conditioned coach, a live English-speaking guide, the central London sightseeing portion, and the guided walk through Smithfield Market and the East End.
The value depends on how you would otherwise spend the evening. If you would pay separately for a sightseeing ride and a guided crime walk, the combination is more convincing. You also avoid having to work out the route between Westminster, Smithfield, and the East End yourself.
You are paying for storytelling as much as transport. The guides praised most highly, including Magnus, Allan, and Sinead, bring humor, facts, and a strong sense of place. A weaker presentation would leave you with little more than a list of grim addresses, so the guide matters greatly.
The tour is less good value if you mainly want Sherlock Holmes, a quiet pub meal, or a short walk. The Holmes content is limited, food is not included, and much of the experience centers on violent crime. The cancellation policy helps reduce the risk: you can cancel up to 24 hours before the tour for a full refund, and the reserve-now, pay-later option keeps your plans flexible.
Who should book this evening tour?
I would choose this for adults and older teenagers who enjoy true crime, ghost stories, Victorian London, or atmospheric night walks. It also suits first-time visitors who want to combine a few major sights with districts they might not reach on a standard sightseeing route.
It is a particularly good fit if you want a guide to add context. You hear about executions, hospitals, grave robbers, spiritualism, royal history, wartime damage, and the Ripper murders in one evening. That mix gives you more than a single killer’s biography.
I would think twice if you dislike graphic descriptions, have difficulty walking for around 90 minutes, or need wheelchair access. The tour is not suitable for wheelchair users, children under 12, or pets. Rain and wind can also make the outdoor section much less comfortable.
Should you book the Jack the Ripper and Sherlock Holmes Bus Tour?
Book it if Jack the Ripper is your main interest and you want a guided walk rather than a museum visit. The coach ride is a useful bonus, Smithfield Market adds atmosphere, and the best guides turn the murder trail into an engaging lesson in London’s past.
Do not book it expecting a detailed Sherlock Holmes tour or a guaranteed pub meal. The Holmes connection is mainly the final venue and memorabilia collection. Bring comfortable shoes, arrive early at Gate 0, use a bathroom before boarding, and check the weather. With those expectations in place, the tour offers a lively and unusual three hours in London.
FAQ
Where does the tour begin?
The tour begins at Gate 0 at Victoria Coach Station, 164 Buckingham Palace Road, London SW1W 9TP.
Where does the tour finish?
The tour finishes at the Sherlock Holmes Pub near Trafalgar Square.
How long does the experience last?
The tour lasts three hours. Starting times vary, so check availability when booking.
Is transport included?
Yes. Transport by bus and a live English-speaking guide are included.
Is food included?
No. Food and drinks are not included. The Sherlock Holmes Pub serves food, including fish and chips, which you can order separately if it is open.
How much walking is involved?
The tour includes a walking section through Smithfield Market and the East End. The walking portion lasts roughly 90 minutes and takes place at a comfortable pace.
Is the tour suitable for children?
No. The experience is not suitable for children under 12. The guide may describe the murders in graphic detail.
Can wheelchair users join the tour?
No. The experience is listed as unsuitable for wheelchair users. Comfortable shoes are recommended, and pets are not allowed.
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